There was a real opportunity to price this in a smart way, and we worked really closely with the NFL,' Oestlien said.ĭirecTV had held the rights to 'Sunday Ticket' since its inception in 1994, and paid $1.5 billion annually for them since the latest renewal in 2014. 'We didn't want to give this away for free or anything. The streamer also talked to existing subscribers about what they'd be willing to pay, he said. The new pricing is in line with DirecTV's offering, which Oestlien said YouTube leaned on as the current market precedent. Until that deal, which kicks off with the upcoming NFL season, DirecTV had been the exclusive home of 'Sunday Ticket' and required a subscription to the satellite pay TV service in order to watch the games. YouTube TV became the newest home of the 'Sunday Ticket' package in December, in a deal that will see the tech giant shell out roughly $2 billion annually for the rights, CNBC previously reported. 'One of the things we were really trying to do here was simplify the experience for the user with the flexibility and choice we can provide.'

'We have a really large audience of millions of sports and NFL fans that come to YouTube every day, and now can get access to this,' said Christian Oestlien, YouTube TV's vice president of product management, in an interview. Offered through YouTube Primetime Channels, which allows you to subscribe to individual streaming services and channels as well as watch movies, the base plan will cost $449 and the Redzone bundle will cost $489.Īll of the above packages come with a $100 discount for anyone who signs up before June 6.

The streamer is also offering a bundle with Redzone, the NFL's linear cable TV channel, that will cost $389 for the season.Īnd though you can bypass the YouTube TV subscription and still snag 'Sunday Ticket,' it will come at a cost. Personal Loans for 670 Credit Score or Lowerįor those who already subscribe to YouTube TV, which costs $72.99 a month, the base 'Sunday Ticket' package will cost an additional $349 for the season. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit

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